Black and White and Re(a)d All Over: The Conservative Advantage in Syndicated Op-Ed Columns

http://mediamatters.org/reports/oped/

This project did something that has never been done before: It amassed data on the syndicated columnists published by nearly every daily newspaper in the country. While a few publications, most notably Editor & Publisher, cover the syndicated newspaper industry, no one has attempted to comprehensively assemble this information prior to now. Because the syndicates refuse to reveal to the public exactly where their columnists are published, when Media Matters for America set out to make a systematic assessment of the syndicated columnist landscape, we had no choice but to contact each paper individually and ask which syndicated columnists are published on their op-ed pages.

The results show that in paper after paper, state after state, and region after region, conservative syndicated columnists get more space than their progressive counterparts. As Editor & Publisher paraphrased one syndicate executive noting, "U.S. dailies run more conservative than liberal columns, but some are willing to consider liberal voices."1